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PDF Menu or Detailed Menu: Which Should You Choose?

Two menu formats are available. Each serves a different purpose: improving your online search visibility or showcasing your visual identity.

Written by Odile Lodewijck

How your menu is displayed on your website

Your website allows you to present your menu in two different ways, depending on what you want to prioritise.

  • The detailed menu is built directly on your website. Your categories, dishes and prices are displayed as a webpage, which your customers can browse and explore section by section.

  • The PDF menu displays a file that you have created yourself or had designed by a graphic designer. Your layout is reproduced exactly as it appears in the original file.

These two formats serve different purposes: improving your online visibility or showcasing your visual identity. You can choose either one or combine both.

Regardless of the format you choose, you can accompany your menu with a cover photo on your homepage. This photo is optional: you can decide whether or not to add one.


The detailed menu

Focus on SEO and customer experience

If your main goal is to be found on Google and improve your online visibility, the detailed menu is the right choice for you. Built directly on your website, it generates text content that can be indexed by search engines. This helps improve your search engine rankings and makes it easier for customers to discover your dishes.

Simple and intuitive navigation

The detailed menu comes with a navigation bar displaying all the sections of your menu (starters, main courses, desserts, drinks, etc.). Each section is clickable: with just one click, customers are taken directly to the section they want, without having to scroll through the entire menu.

A complete profile for every dish

For each dish, you can add:

  • Photos, to whet your customers' appetites and showcase your creations.

  • Price variations (sizes, set menus, extras, etc.).

  • Allergens, to keep your customers fully informed.

  • Attributes (vegetarian, vegan, gluten-free, spicy, etc.).

Best practices

  • Organise your menu clearly (categories, dishes, prices).

  • Write indexable text to improve SEO.

  • Optimise your titles and descriptions using relevant keywords.

  • Check how your menu is displayed on all devices (mobile, tablet and desktop).


The PDF menu

Focus on design

If you already have a menu designed by a graphic designer, or if you want complete control over your visual identity, the PDF menu is ideal. You can publish exactly the design you have envisioned, with your choice of typography, colours and layout.

Flexible display

  • The menu can be displayed in full-screen mode, for comfortable reading and a visually impactful presentation.

  • It can also be downloaded, allowing your customers to save it or view it offline.

Best practices

  • Maintain complete control over the design.

  • Prioritise A4 format.

  • Check how your menu is displayed on all devices (mobile, tablet and desktop).


Our recommendation

  • Choose the PDF menu if your priority is to showcase your visual identity.

  • Choose the detailed menu if your priority is to improve your search engine rankings and online visibility.

  • You can also combine both: a PDF for the visual experience and a detailed menu for SEO, giving you the best of both worlds.

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